Build tailored, consistent, and real time customer experiences.

Targeting the right customers with the right message at the right time represents one of the most efficient ways to optimize marketing campaigns and achieve a higher return on investment (ROI).

Discover Your Customers In Your Data

Segmenting customers has never been easier. Create different segments based on a combination of:

  • Demographics
  • Sales
  • Products
  • Campaign Engagement
  • Feedback
  • Browsing Activities
  • Abandoned Carts

All segments are dynamic and up-to-date all the way to the moment you want to send that campaign or view that dashboard.

Get started quickly through our set of templates to cover the most common customer segments

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Predictive Segments Using RFM Modeling

Through our easy to use and powerful segmentation engine, you can build segments - via recency, frequency, monetary (RFM) analysis – and let the system identify how recently and frequently your customers performed an action such as purchasing a product or booking an appointment.

Divide your audience into distinct groups that range from champions and loyal users to at-risk and hibernating customers that are likely to churn.

Go beyond the traditional RFM model by filtering your RFM groups further by demographics, channel, and engagement

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Native Integration With UrbanBuz Marketing Stack

UrbanBuz Segments seamlessly integrates with our full suite of Marketing Technology products like

  • Online ads optimization
  • Omni-channel campaigns
  • Automated Journeys
  • Customer feedback
  • Digital vouchers
  • Referral programs
  • Loyalty programs

With a click of a button you can engage with each segment separately in a relevant and timely manner whether to send an omni-channel campaign, a voucher, or collect feedback.

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Backed By The UrbanBuz Promise
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Fast Time-To-Value

Launch your CDP and customer experience suite quickly and give customers the best experience in the shortest time possible

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Easy To Manage

Give marketing and customer experience teams control with a customer journey platform designed for them and that speaks their language

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Full Support

Get the help you need from on-boarding to best practices from our experienced customer success team

Start Building Exceptional Customer Experiences Today!